# Senior Manager, International GTM - EMEA LATAM, NBA 2K at 2K

As Senior Manager of International GTM for EMEA LATAM, you'll lead strategic go-to-market planning and execution for NBA 2K across Europe, the Middle East, Africa, and Latin America. This is a high-level strategic role based in London where you'll develop regional marketing approaches that honor global campaign consistency while delivering locally relevant messaging. You'll own paid media strategy end-to-end, from annual planning through performance optimization, and serve as the primary external voice representing the brand to agencies, media partners, and key stakeholders.

This position demands someone with proven international or regional marketing leadership experience, ideally in gaming or entertainment sectors. You should have a track record of building comprehensive marketing strategies rather than simply executing them, plus demonstrated success managing senior-level agency relationships and holding partners accountable to briefs and business objectives. The role requires strategic thinking paired with operational urgency, the ability to navigate complex cross-functional collaboration, and strong relationship-building skills across both internal teams and external partners.

You'll manage and mentor direct reports across the EMEA team, drive performance evaluation throughout campaign lifecycles, and champion integrated ways of working across international GTM pillars including community, creator partnerships, and product marketing. This is a full-time position in London reporting directly to global leadership at 2K, a Take-Two Interactive label known for franchises like NBA 2K, Civilization, and Borderlands.

Location: London, England, United Kingdom

Apply: https://getfoundi.com/apply/senior-manager-international-gtm-emea-latam-nba-2k-2k-b7f445af

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