# Senior Manager, Global Product Marketing, NBA at 2K

This senior-level position leads global product marketing strategy for NBA 2K, focusing on deepening player engagement and retention across new markets and emerging technologies. The role bridges Product, Creative, and Player Services teams to ensure cohesive campaigns that deliver personalized, timely content to the player base. You'll shape positioning and messaging throughout the product lifecycle, guide creative execution across CRM, social, and in-game channels, and oversee the mobile portfolio while managing an associate.

Ideal candidates bring experience in video game marketing across console, PC, and mobile platforms, with genuine enthusiasm for live-service gaming and the NBA 2K ecosystem. A strong understanding of professional and collegiate basketball culture is valuable for authentically connecting with the community. You should excel at translating data into strategic narratives, adapt quickly to shifting priorities, and have a proven track record leading and developing teams while navigating complex organizational dynamics and multiple stakeholder groups.

This hybrid role is based in Novato, California and reports to the Director of Product Marketing for NBA. 2K values diverse perspectives and collaborative contributors who bring energy and intentionality to their work.

Location: Novato, California, United States

Apply: https://getfoundi.com/apply/senior-manager-global-product-marketing-nba-2k-ca09a070

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