# Senior Manager, Brand Marketing at 2K

As a Senior Manager of Brand Marketing at 2K, you'll architect the brand identity and market strategy for an ambitious new sports gaming franchise within 2K Sports Lab. Your responsibilities span developing comprehensive brand positioning and voice, defining global audience segments and monitoring cultural trends, executing campaigns across priority markets while balancing global consistency with local relevance, and managing partnerships that integrate authentically into both the game and marketing efforts. You'll lead cross-functional teams across studio and publishing divisions, collaborate with top creative agencies, and establish performance frameworks to measure brand impact.

This role suits seasoned marketing leaders with proven expertise building brands from inception, developing and executing industry-leading campaigns, and managing sophisticated creative partnerships. You need deep cultural fluency, strategic vision for sports entertainment, and the ability to influence across organizational boundaries. Experience managing premium creative agencies, defining brand architecture, and operating in global markets with hyperlocal execution is essential.

The position is based in London and offers a rare opportunity to shape the foundational identity of a franchise designed to redefine the sports video game category. You'll be joining a newly formed world-class team at a pivotal moment in the franchise's development.

Location: London, England, United Kingdom

Apply: https://getfoundi.com/apply/senior-manager-brand-marketing-2k-75257e50

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