# Senior Director, edX Brand & Content at CO/ NJ Internal Job Board

This senior leadership role shapes how edX—2U's flagship online learning platform—is perceived and experienced across all digital channels, from the website and email campaigns to social media, paid advertising, and AI search results. You'll establish the brand's market position against competitors, develop content strategies that drive traffic and conversions, and build systems that scale messaging consistently across university partners and programs. Success means growing organic visibility, improving conversion rates, boosting brand awareness, and ensuring edX ranks prominently in AI-driven discovery.

You're an experienced brand and content strategist with 8+ years driving measurable business results. You combine high-level strategic thinking with hands-on execution—comfortable both setting vision and writing copy yourself. You have proven expertise in SEO and AI-powered discovery, a track record of meaningfully increasing organic traffic, and fluency with AI tools to accelerate content creation and performance. Marketplace or scaled digital platform experience is valuable, and you thrive building programs from the ground up.

The role is based remotely across the US but prioritizes candidates in the Washington-Baltimore area willing to work from the Arlington, VA headquarters two days weekly. This is a full-time position at 2U, where you'll join a mission-driven team focused on making learning accessible at scale.

Location: Colorado, United States, US Remote

Apply: https://getfoundi.com/apply/senior-director-edx-brand-content-co-nj-internal-job-board-29804b97

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