# Senior Associate / Associate Manager, Asia Marketing at 2K

2K is seeking a marketing professional to drive growth for major gaming franchises across Japan, including Borderlands, Civilization, and NBA 2K. This role sits at the intersection of community engagement and performance marketing, requiring someone who can blend data insights with strategic execution. You'll lead paid media campaigns across social platforms and search, manage localized social strategies aligned with global direction, and partner with agencies to optimize reach and user acquisition for the Japanese market.

Your day-to-day responsibilities include planning and executing paid social and digital campaigns, consolidating performance data from organic and paid channels, and generating insights for local and global stakeholders. You'll monitor social sentiment and customer feedback to inform development and marketing teams, support integrated campaign execution including influencer activations and events, and collaborate seamlessly across Tokyo, Asia regional offices, and US headquarters.

The ideal candidate brings 3-8 years of experience in social media marketing, PR, or digital advertising within gaming, entertainment, or consumer tech. Demonstrated expertise managing paid social and performance marketing campaigns is essential, with agency-side gaming experience valued as a plus. Strong analytical skills, the ability to translate complex data into actionable recommendations, and proven cross-functional collaboration are critical. This position is based in Tokyo, Chiyoda and offers a pivotal growth opportunity within 2K Asia.

Location: Tokyo, Chiyoda, Japan

Apply: https://getfoundi.com/apply/senior-associate-associate-manager-asia-marketing-2k-e4a8c8de

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