# Associate Manager, Global Product Marketing, NBA at 2K

2K is seeking an Associate Manager for Global Product Marketing focused on their NBA mobile titles. In this role, you'll oversee marketing strategy and execution across multiple channels—paid, earned, shared, and owned—to support worldwide game launches, content updates, and in-game promotions. You'll partner closely with product development teams to understand roadmaps, spot key selling points, and shape marketing recommendations while coordinating across product, data science, user acquisition, partnerships, and communications functions to drive growth for the mobile sports portfolio.

This position suits marketing professionals who excel in fast-paced, entrepreneurial environments and can balance strategic thinking with tactical execution. You should be comfortable diving into KPI analysis to measure campaign performance against business objectives, leading cross-functional prioritization discussions, and translating complex product roadmaps into compelling marketing narratives. Success here means combining data-driven decision-making with creative problem-solving.

The role is based in Novato, California and represents a full-time opportunity within 2K's influential gaming portfolio, which includes NBA 2K and other top-selling franchises.

Location: Novato, California, United States

Apply: https://getfoundi.com/apply/associate-manager-global-product-marketing-nba-2k-fa13202a

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